Have you added your business to Facebook yet? You could be missing lots of potential customers if it isn’t. You need to handle your Facebook page right in order to make the most of it. The following will help you to hone in on the best strategy for your company.
Facilitate regular interaction with your followers so you understand their needs and interests. Make sure you take notice when people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason for your success, so never make the mistake of ignoring them.
Consider holding online contests as a means of your Facebook marketing plan. Provide discounts and prizes to those who give your page a “like.” Always award the prize though; you don’t want to be viewed as dishonest.
It is important that all online content is linked back to your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Try very hard to make your Facebook page more unique and memorable than others. Add colors, logos, photos and interesting apps. This will attract more users.
Never neglect your existing base. In the rush to get new customers, many companies inadvertently take their old customers for granted. Your audience should feel respected. This will help fortify your brand and personality.
Hold a giveaway promotion to get more followers. Reward those who sign up for your newsletter or like your page. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Take the time to reply to comments or posts on your wall. If someone takes the time to contact you, it is important that you talk to them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
Try to add value and relevancy to each of your Facebook posts. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t do a hard sell though.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Ask followers to suggest topics or ask for their opinions on company decisions. Those that offer suggestions will feel important and a part of your team. A great way to do this is by getting them involved in business decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Make it where your fans can share on your page. If your page has important information, you likely want your subscribers to share that information with others. Facebook is great for sharing and connecting information and people. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Try finding thoughtful leadership opportunities. Facebook can do a lot for building your leadership in a niche. Use your knowledge to comment on related posts and offer answers or advice with your expertise. That is going to expose your brand to new and potential customers, which can only make you more popular.
Always allow comments on your Facebook page. This will show that you are interested in what people have to say at all times.
Always know the reason why you’re using Facebook. Do not just have a Facebook because it is the “in” thing to do. Are you communicating to your customers with it? Or is it a way for them to reach out to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
You can use contests and competitions to help get likes for your business page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
If your business isn’t on Facebook yet, you should be inspired to change that now. You have learned some helpful advice. There are many improvements and tweaks that you can make to your page. Apply the advice that you have learned here.